This Privacy Policy describes how Apex Radiology Group, PLLC ("Apex Radiology Group," "we," "us," or "our") collects, uses, discloses, and protects information collected through our website located at www.apexradiologygroup.com (the "Site") and through any services, content, or features made available by us in connection with the Site (collectively, the "Services").
This Privacy Policy applies to information collected through the Site only. It does NOT govern Protected Health Information ("PHI") that we receive, create, maintain, or transmit in our capacity as a covered entity or business associate under the Health Insurance Portability and Accountability Act of 1996, as amended ("HIPAA"). Our handling of PHI is governed by HIPAA, our Notice of Privacy Practices, our Business Associate Agreements, and our HIPAA Compliance Statement, each of which controls over this Privacy Policy with respect to PHI.
By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
1.1 Information You Provide Directly
We collect information you voluntarily provide when you:
• Submit a contact form, request information, or request a consultation
• Subscribe to communications, newsletters, or updates
• Apply for employment or contractor opportunities
• Communicate with us by email, telephone, or other means
• Enter into a service agreement, business associate agreement, or other contract with us
The information we collect in these contexts may include your name, professional title, employer or facility name, business address, business email, telephone number, NPI number (where relevant), and any other information you choose to provide.
1.2 Information Collected Automatically
When you visit the Site, we and our service providers may automatically collect certain technical information, which may include:
• IP address and approximate geographic location
• Browser type, version, and language settings
• Device type, operating system, and screen resolution
• Referring and exit pages, pages viewed, and time spent on pages
• Date and time of access
• Information collected through cookies, pixels, tags, and similar technologies
1.3 Information from Third Parties
We may receive information about you from third parties, including hospital and healthcare clients, referring physicians, business partners, credentialing verification organizations, background check providers (for applicants), and analytics, website administration, and business operations service providers.
2. How We Use Information
We use the information we collect for the following purposes:
• To respond to inquiries, requests for information, and consultation requests
• To provide, administer, and improve the Site and our Services
• To negotiate, enter into, and perform contracts with clients, vendors, and contractors
• To evaluate candidates for employment or contractor engagement
• To send administrative and service-related communications
• To send marketing communications where permitted by law (you may opt out at any time)
• To monitor and analyze trends, usage, and activities in connection with the Site
• To detect, investigate, and prevent fraudulent, unauthorized, or illegal activity
• To comply with legal obligations and enforce our agreements and policies
• To send SMS messages, appointment reminders, service updates, customer support communications, and other notifications for which you have provided consent
2.1 SMS Communications
If you provide your mobile phone number and expressly consent to receive text messages from Apex Radiology Group, we may send you SMS communications related to:
• Responses to inquiries and consultation requests
• Appointment reminders and scheduling updates
• Service-related notifications and updates
• Customer support communications
• Administrative and account-related notifications
Users may opt in to receive SMS messages by submitting a website form, requesting information through the Site, scheduling a consultation, providing consent during a business inquiry, or otherwise expressly authorizing Apex Radiology Group to send text messages.
SMS consent is collected directly from the individual and is not obtained through third-party lead providers.
SMS information is used solely to provide appointment confirmations, appointment reminders, scheduling updates, responses to service inquiries, customer support communications, and other service-related notifications requested by the user.
Message frequency varies depending on your interactions with Apex Radiology Group, appointment activity, customer service requests, and other service-related communications. Message and data rates may apply.
You may opt out of SMS communications at any time by replying STOP to any message. For assistance, reply HELP. You may also contact us directly at [email protected] or (239) 529-4069.
Your consent to receive SMS messages is not a condition of purchasing any goods or services.
By opting into our SMS services, you represent that you are at least 18 years of age.
3. Cookies and Tracking Technologies
The Site uses cookies and similar technologies to operate, secure, and analyze usage of the Site. Cookies are small data files placed on your device that allow us to recognize your browser and remember information about your visit.
We may use the following categories of cookies:
• Strictly Necessary Cookies — required for the Site to function and cannot be switched off.
• Performance and Analytics Cookies — help us understand how visitors interact with the Site.
• Functional Cookies — enable enhanced functionality and personalization.
You can control cookies through your browser settings. Disabling cookies may affect the functionality of the Site.
4. How We Share Information
We do not sell personal information collected through the Site. We may share information in the following circumstances:
• Service Providers. With vendors, contractors, and service providers who perform services on our behalf (for example, website hosting, analytics, email delivery, IT support, and professional advisors), subject to appropriate confidentiality and data protection obligations.
• Business Transfers. In connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction.
• Legal and Compliance. To comply with applicable law, regulation, legal process, or governmental request; to enforce our agreements and policies; and to protect the rights, property, or safety of Apex Radiology Group, our personnel, our clients, or the public.
• With Your Consent. With your direction or consent.
4.1 Mobile Information and SMS Consent
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
5. Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. These safeguards include secure network protections, access controls, and SSL encryption for information submitted through website forms and other online communications. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
Information transmitted through unsecured channels, including unencrypted email, is at risk of interception.
Please do not transmit Protected Health Information or other sensitive information to us through the Site or by unencrypted email unless we have specifically directed you to do so through a secure channel.
6. Data Retention
We retain information for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with our legal, accounting, and reporting obligations, to resolve disputes, and to enforce our agreements. Retention periods vary based on the type of information and the context in which it was collected.
7. Children's Privacy
The Site is not intended for children under the age of 13. We do not knowingly collect, use, maintain, or disclose personal information from children under 13. If we become aware that personal information has been collected from a child under 13 without verified parental consent, we will take reasonable steps to delete such information promptly.
7.1 SMS Age Requirement
By opting into our SMS services, you represent that you are at least 18 years of age.
8. Third-Party Links
The Site may contain links to third-party websites and resources. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party websites you visit.
9. Your Choices and Rights
9.1 Marketing Communications and SMS Messages
If you receive marketing communications, emails, or SMS messages from us, you may opt out at any time by following the unsubscribe instructions included in the communication. For SMS messages, you may reply STOP to opt out. You may also contact us using the information provided below to update your communication preferences.
9.2 Access, Correction, and Deletion
Depending on your jurisdiction, you may have the right to request access to, correction of, or deletion of personal information we hold about you, as well as other rights such as the right to restrict or object to certain processing or to data portability. To exercise any rights you may have, please contact us using the information below. We will respond consistent with applicable law. We may need to verify your identity before fulfilling your request.
9.3 "Do Not Track" Signals
Some browsers transmit "do not track" signals. Because there is not yet a common understanding of how to interpret these signals, the Site does not currently respond to them.
10. Florida and U.S. State Privacy Notice
Where applicable state privacy laws grant additional rights to residents of certain states, we honor those rights to the extent required by law. Florida residents may have additional rights under the Florida Digital Bill of Rights and other applicable state laws. To exercise rights you may have under applicable state law, please contact us using the information below.
11. International Visitors
The Site is hosted in the United States and intended for users in the United States. If you access the Site from outside the United States, you understand that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this Policy. Material changes will be communicated through the Site or by other reasonable means. Your continued use of the Site after the effective date of any revised Privacy Policy constitutes your acceptance of the revised Privacy Policy.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:
Business Contact Information for SMS Support and Privacy Inquiries:
Apex Radiology Group, PLLC
Attn: Privacy Officer
4850 Tamiami Trail N, Suite 301
Naples, FL 34103
Phone: (239) 529-4069
Email: [email protected]